Microsoft
We are the official partner of Microsoft in Trade Marketing. We are in charge of the training of its Salesforce in Latin America.
6
Years working together
250
Salespeople
5
Countries and 15 cities
Participating areas
Point of Sale
Point of Sale
Present in
Spain / Peru / Colombia / Chile / Mexico
The challenge
Microsoft wanted to accelerate sales of its hardware and software products at the Point of Sale and manage B2B sales in Latin America.
-
Expansion
Microsoft called us to boost its growth in Latin America. The two factors that swung in our favor were our multinational approach and our vast experience in sales.
-
Standardization of processes
We wanted to standardize procedures in all countries, and achieve a homogeneous feedback of information and implementation of the product in all markets.
This is what we did
We developed a comprehensive, turn-key project based on two main pillars: Teams at Point of sale and B2B, as well as our real-time reporting system.
We selected and trained all the teams at the Point of Sale:
- Delegates and managers at POS, who oversee negotiations and manage processes within each establishment.
- Sales promoters, with broad training both in sales techniques and Microsoft products in order to close the sale.
- Merchandisers, responsible for providing and managing visibility.
- Product demonstrators with an extremely high level of training in each product and capable of explaining all of the characteristics and functionalities of the product.
We created a network of B2B vendors, entrusted with listening to the needs of companies in order to offer solutions with Microsoft products.
- With our information management system, ARACNE, we created tailor-made real-time reports covering productivity, photographic material showing product visibility and incidents per center.
What did we achieve?
More than 6 years as official partner of Microsoft in Latin America.
Integrating and coordinating the project across 5 countries.
And Microsoft?
Microsoft can rely on expert sales and marketing teams, trained in online reporting tools to design tailor-made reports for each business line and country.
Microsoft has the best Salesforce at the POS, trained in-house in soft skills and customer experience.
This is Salesland!
