Huawei
We are HUAWEI’s sales partner and have helped them become brand leader in cell phones in Peru.
3
Years of projects
200
Employees
12
Cities
Participating areas
Point of Sale
Digital Sales
Point of Sale / Digital Sales
Present in
Peru
The challenge
HUAWEI needed help in order to manage its Points of Sale and launch a 3-year pilot project for its expansion in Peru.
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Leading the market
HUAWEI wanted to become the market leader in cell phones.
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Designing and implementing a strategy
We knew that it was crucial to design a commercial strategy at Retail Outlets that responded to the needs of the Peruvian market.
This is what we did
We put together a fully comprehensive process – a Salesland plan. We created and trained the teams, put in place the necessary information systems and launched an integrated management of Points of Sale.
- Sales teams, trained in sales techniques, with certified performance of all personnel.
- Trainers to reinforce the sales teams, in charge of the promotional visibility of each product.
- A focused multi-operator team for the distribution chain, for each product.
- Exclusive teams and work areas in the SALESLAND offices, in order to coordinate and follow-up the entire project.
- Comprehensive management of the Point of Sale, processing permits, selecting spaces, coordinating merchandising material and the launch of each product at the POS. In addition, we integrated in-store customer experience solutions, via technological and digital resources which allowed us to link advantages of offline and online environments.
- An Online report to measure real-time sales and visibility of each campaign in each POS.
What did we achieve?
More than 3 years working with Huawei.
The largest Field Force team in the cell phone sector in Peru.
And Huawei?
Today, Huawei is the market leader in cell phones in Peru, with more than 35% market share.
Huawei has managed to sell 12 million cell phone units in Latin America.
This is Salesland!
