Gamers
We are the sales partner of GAMERS since its launch, helping to make them leaders in the videogames sector in Mexico.
2
Years of challenges
20
Salespeople
3
Cities
Participating areas
Point of Sale
Point of Sale
Present in
Mexico
The challenge
GAMERS needed assistance in launching its brand in Mexico via a 3-year pilot project.
-
Lead shops
Gamers wanted to become the market leader in videogames in Walmart stores.
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Adapt to the market
We knew that it was crucial to design a commercial strategy at the POS that responded to the needs of the Mexican market.
This is what we did
Leveraging our experience, we designed an ad hoc POS strategy: recruited and trained teams, implemented information systems and managed the business from beginning to end.
- Experts in videogames and multiplatform as well as sales techniques, in order to guarantee the project’s success. In addition, we created workgroups to coordinate and manage the whole process.
- We took care of the selection of spaces and all the necessary permits, merchandising and all the product launch campaigns.
- An online report to measure sales and visibility of each campaign in every POS.
What did we achieve?
2 years working with Gamers.
An innovative project covering 25 POS and expanding
And Gamers?
Gamers has obtained an outstanding position in a highly competitive market.
Gamers has the best brand image: brand advocates that are gamers to the core, as well as sales and customer service lovers.
This is Salesland!
