WiZink Center
WiZink relies on our salesforce inside the WiZink Center to offer exclusive advantages to the WiZink card customers.
1
Million annual potential customers
15
Years of collaboration with WiZink
135
Events held in 2016
Participating areas
Sales Force
Sales Force
Present in
Spain
The challenge
WiZink is the main sponsor at the WiZink Center, the largest all-purpose space hosting events in Madrid, the second in Europe and the 14th in the world. Each year, it receives more than a million visitors and in 2016 it hosted 135 events.
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Coordinate its Points of Sale
WiZink was looking for a partner to manage its Credit Card Points of Sales on the premises.
This is what we did
We used the WiZink Center as a meeting point with the customer. We built our sales activity around customer interaction during key moments, such as when they enter and leave the premises.
- Together with WiZink, we laid out the key KPIs and designed a business model that would clearly improve customer experience.
- Our sales promoters, trained in WiZink products, collected client data in a simple and non-intrusive manner.
What did we achieve?
15 years of active collaboration with WiZink.
We are their most senior partner, conducting sales campaigns in customer acquisition and cross-selling.
And WiZink?
WiZink relies on Salesland to manage the WiZink Center, an emblematic location.
WiZink has at its disposal a dedicated team with ample experience in the sales dynamics of said location.
This is Salesland!
